Four decisions turn an idea into a brand.
This is the exercise your child does in BrandSmith. The AI suggests. They decide. Make the four decisions below and watch the brand manual on the right fill itself in.
Interactive · about 60 secondsThree ideas a kid might actually have.
→ Tap one to decide
The AI suggested three. Which is easiest to remember?
Three palettes, each with a matching typeface.
Three concepts built from the name and colours.
A shortened version of the real exercise. In class, the AI generates the options live and your child writes the prompts.
The AI did the suggesting. Your child did the deciding.
Every option in that exercise came from an AI. Not one of them was the answer. BrandSmith teaches kids to treat AI as a fast assistant that offers choices, and to be the person in the room who picks, edits and explains why.
Over five sessions they do it for an idea of their own, and leave with a one-page brand manual like the one above.
What they bring home
Four finished pieces, all for their own idea, all in one document.
What it is, who it is for, and a name people remember.
Several AI concepts, judged, edited and cut down to one.
How the brand looks and how it sounds, with reasons.
Everything on one page, so the brand stays consistent.
What they learn along the way
Asking for exactly what you need, then asking again, better.
Getting ten ideas in a minute instead of one in an hour.
Spotting when the AI is confident and wrong.
A good fit if your child
- Has ideas and wants to make one real
- Is curious about business or design
- Likes making decisions and defending them
- Already uses AI and should learn to use it well
for 5 sessions · $39.00 a session
Add a place to your cart; your centre confirms the start date. BrandSmith also runs in the Spring Holiday program, Mon 28 Sep to Fri 9 Oct 2026.
- Grades
- 5-8
- In centre
- 5 sessions
- Online
- 5 modules
- Bring
- A laptop