1
What is digital advertising?
Organic is asking, paid is buying. How the auction decides who gets seen, why the biggest bid does not always win, and the funnel everything hangs off.
+ The auctionHere is $50.
Go sell lemonade.
Your child's first ad campaign, shortened to 90 seconds. Pick who sees it, what it says, what it shows, and how fast to spend. Then launch and read the numbers. No real money, no real account.
1Your call
Who sees it?
Your $50 buys space in a feed. Whose feed?
2Next
What does it say?
The first line has one second to stop the scroll.
3Next
What does it show?
Pick the picture.
4Set
How fast do you spend it?
Blast it in a day or spread it out before Saturday?
$10/day × 5 days
The ad builds as you pick
Feedpick an audience
Your ad appears here as you make your picks
Riverside Primary P&C
Fete this Saturday. Volunteers needed!
Weekend Footy
U10 draw is out. Game at 9am.
Local Mums Group
Anyone know a good dentist nearby?
Saturday Market
30 stalls this week, rain or shine.
Sunny Squeeze
See you Saturday at Stall 12!
Budget
$0 of $50 spent
Results land here after you launch. Pick who sees it, what it says and what it shows, then hit Launch.
A shortened version of the real exercise. In class, the numbers come from a full simulator and the kids write the ads themselves.
Clicks feel good.
The numbers tell the truth.
Most adults cannot look at a set of campaign numbers and say whether the money did anything. AdSmith teaches your child to ask the only question that matters: did it make more than it cost?
Over five levels they plan a campaign, pick the audience, write the ad, spend a pretend budget and read the results. Nothing is posted, nothing is charged, and no account is created in their name.
Five levels,
one campaign
One level per session at your ACROBO centre. The ad builds up a layer at a time, and each level ends with a short quiz.
2
The campaign stack
Every campaign is three layers: why you are paying, who sees it, and what they see. Get the order right and the rest is easier.
+ Objective3
Finding your audience
Build the same audience three different ways, then decide which one is actually likely to buy.
+ Audience4
Ad copy that works
Stop the scroll, connect with one real person, tell them where to go next. Stop, connect, go.
+ Ad copy5
Reading the results
CTR, ROAS and the truth. Look at a set of numbers and say whether the money did anything.
+ ResultsWhat they can do after that they couldn't before
Nothing arrives in a box. These are skills, and they last longer than a certificate.
01
Plan a campaign in the right order
Objective first, then audience, then the ad. Not the other way round.
02
Build an audience three ways
And say which one is actually likely to buy.
03
Write an ad that stops the scroll
Stop, connect, go. One real person, one clear next step.
04
Read the results honestly
CTR, ROAS, and whether the money did anything at all.
A side effect worth having: a child who can name a hook and spot a funnel is harder to sell to, not easier.
Book AdSmith
$195.00for 5 sessions · $39.00 each
- Grades
- 5-8
- Where
- Your ACROBO centre
- Bring
- A laptop
- Real money spent
- $0
Add a place to your cart, then pay or send your list to your centre.
Questions parents ask
Do they spend real money?
No. Nothing is ever charged and no live campaign is run. They plan, write and read results in a safe environment.
Do they need a social media account?
No. Nothing is posted anywhere and no advertising account is created in their name.
Is this teaching them to manipulate people?
It teaches them how it is done to them. A child who can name a hook and spot a funnel is harder to sell to, not easier.
Is it just watching videos?
No. Every level has interactive parts, written work and a quiz, and the ad they are building assembles a layer at a time as they finish each level.